[NRG] Reminder: NRG Meeting: Are Trending Topics Useful For Marketing? Vi... @ Thu Oct 10, 2013 10am - 11am (NRG Calendar)

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Wed Oct 9 10:04:59 EDT 2013

This is a reminder for:

Title: NRG Meeting: Are Trending Topics Useful For Marketing? Visibility of  
Trending Topics vs Traditional Advertisement (Ruben Cuevas Rumin)
Title: Are Trending Topics Useful For Marketing? Visibility of Trending  
Topics vs Traditional Advertisement.

Abstract: Trending Topics seem to be a powerful tool to be used in  
marketing and advertisement contexts, however there is not any rigorous  
analysis that demonstrates this. In this pa- per we present a first effort  
in this direction. We use a dataset including more than 110K Trending  
Topics from 35 countries collected over a period of 3 months as basis to  
characterize the visibility offered by Local Trending Topics. Furthermore,  
by using metrics that rely on the exposure time of Trending Topics and the  
penetration of Twitter, we compare the visibility provided by Trending  
Topics and tra- ditional advertisement channels such as newspapers’ ads or  
radio-stations’ commercials for several countries. Our study confirms that  
Trending Topics offer a comparable visibility to the aforementioned  
traditional advertisement channels in those countries where we have  
conducted our comparison study. Then, we conclude that Trending Topics can  
be use- ful in marketing and advertisement contexts at least in the  
analyzed countries.

Sort bio: Rubén Cuevas is currently Assistant Professor at the Telematics  
engineering Department at University Carlos III of Madrid. He was research  
Intern at Telefonica Research Lab in 2008 and  Courtesy Assistant Professor  
at University of Oregon in 2012. Rubén obtained his MSc and PhD in  
Telematics Engineering at University Carlos III of Madrid (Spain) in 2007  
and 2010 respectively. His main research interests include Online Social  
Networks, Internet Measurements and Content Distribution. He has published  
more than 40 papers in prestigious international journals and conferences  
IEEE TPDS or CACM. Furthermore, he is currently the PI of three research  
grants funded by the European Union, the Spanish Government and Industry.
When: Thu Oct 10, 2013 10am – 11am Eastern Time
Where: MCS-148, 111 Cummington Mall, Boston, MA 02215
Calendar: NRG Calendar
     * Larissa Spinelli - creator

Event details:  

Invitation from Google Calendar: https://www.google.com/calendar/

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