[NRG] Reminder: NRG meeting: Measuring and fingerprinting click-spam in a... @ Mon Oct 22 11am - 12pm (NRG Calendar)

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Sun Oct 21 10:59:48 EDT 2012

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Title: NRG meeting: Measuring and fingerprinting click-spam in ad networks
Authors: Vacha Dave, Saikat Guha, and Yin Zhang
Published in SIGCOMM Comput. Commun. in August 2012

Presenter: Larissa Spinelli


Advertising plays a vital role in supporting free websites and smartphone  
apps. Click-spam, i.e., fraudulent or invalid clicks on online ads where  
the user has no actual interest in the advertiser's site, results in  
advertising revenue being misappropriated by click-spammers. While ad  
networks take active measures to block click-spam today, the effectiveness  
of these measures is largely unknown. Moreover, advertisers and third  
parties have no way of independently estimating or defending against  

In this paper, we take the first systematic look at click-spam. We propose  
the first methodology for advertisers to independently measure click-spam  
rates on their ads. We also develop an automated methodology for ad  
networks to proactively detect different simultaneous click-spam attacks.  
We validate both methodologies using data from major ad networks. We then  
conduct a large-scale measurement study of click-spam across ten major ad  
networks and four types of ads. In the process, we identify and perform  
in-depth analysis on seven ongoing click-spam attacks not blocked by major  
ad networks at the time of this writing. Our findings highlight the  
severity of the click-spam problem, especially for mobile ads.
When: Mon Oct 22 11am – 12pm Eastern Time
Where: MCS-148, 111 Cummington Street, Boston, MA 02215
Calendar: NRG Calendar
     * michel.machado at gmail.com - creator

Event details:  

Invitation from Google Calendar: https://www.google.com/calendar/

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