[NRG] Reminder: NRG meeting: Measuring and fingerprinting click-spam in a... @ Mon Oct 22 11am - 12pm (NRG Calendar)

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Sun Oct 21 10:59:48 EDT 2012


This is a reminder for:

Title: NRG meeting: Measuring and fingerprinting click-spam in ad networks
Authors: Vacha Dave, Saikat Guha, and Yin Zhang
Published in SIGCOMM Comput. Commun. in August 2012

Presenter: Larissa Spinelli

Abstract:

Advertising plays a vital role in supporting free websites and smartphone  
apps. Click-spam, i.e., fraudulent or invalid clicks on online ads where  
the user has no actual interest in the advertiser's site, results in  
advertising revenue being misappropriated by click-spammers. While ad  
networks take active measures to block click-spam today, the effectiveness  
of these measures is largely unknown. Moreover, advertisers and third  
parties have no way of independently estimating or defending against  
click-spam.

In this paper, we take the first systematic look at click-spam. We propose  
the first methodology for advertisers to independently measure click-spam  
rates on their ads. We also develop an automated methodology for ad  
networks to proactively detect different simultaneous click-spam attacks.  
We validate both methodologies using data from major ad networks. We then  
conduct a large-scale measurement study of click-spam across ten major ad  
networks and four types of ads. In the process, we identify and perform  
in-depth analysis on seven ongoing click-spam attacks not blocked by major  
ad networks at the time of this writing. Our findings highlight the  
severity of the click-spam problem, especially for mobile ads.
When: Mon Oct 22 11am – 12pm Eastern Time
Where: MCS-148, 111 Cummington Street, Boston, MA 02215
Calendar: NRG Calendar
Who:
     * michel.machado at gmail.com - creator

Event details:  
https://www.google.com/calendar/event?action=VIEW&eid=bjQzaTV0NmZla21vZ3I5Y21kb2hzdm0xZ2dfMjAxMjEwMjJUMTUwMDAwWiA1NjBqbjZudDVoajRvZjNyc3JpY2hmcHRpb0Bn

Invitation from Google Calendar: https://www.google.com/calendar/

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